"The Effect of Ad Image's Sentiment Scores and Mobile Device ..."

Yoon Han et al. (2024)

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DOI: 10.1109/TEM.2022.3157125

access: closed

type: Journal Article

metadata version: 2023-12-10

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Yoon Han, Khim Yong Goh, Seung Hyun Kim, Tuan Quang Phan:
The Effect of Ad Image's Sentiment Scores and Mobile Device Attributes on Mobile Ad Response Behavior. IEEE Trans. Engineering Management 71: 1314-1329 (2024)

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