"Capturing Value From Innovation - Diverging Views of R&D and Marketing ..."

Timo Fischer, Joachim Henkel (2012)

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DOI: 10.1109/TEM.2012.2190143

access: closed

type: Journal Article

metadata version: 2020-10-26

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Timo Fischer, Joachim Henkel:
Capturing Value From Innovation - Diverging Views of R&D and Marketing Managers. IEEE Trans. Engineering Management 59(4): 572-584 (2012)

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