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"Will There Be Disruptive Innovation? Identifying Profitable Niche Segments ..."
Hyunhong Choi, Joongha Ahn, JongRoul Woo (2022)
- Hyunhong Choi, Joongha Ahn, JongRoul Woo:
Will There Be Disruptive Innovation? Identifying Profitable Niche Segments and Product Designs for Small- and Medium-Sized Companies and Startups. IEEE Trans. Engineering Management 69(5): 2057-2072 (2022)
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