"Measuring consumer perception of social media marketing activities in ..."

Mayank Yadav, Zillur Rahman (2017)

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DOI: 10.1016/J.TELE.2017.06.001

access: closed

type: Journal Article

metadata version: 2020-02-24

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Mayank Yadav, Zillur Rahman:
Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics Informatics 34(7): 1294-1307 (2017)

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