"When attention-grabbing tactics backfire during media multitasking: The ..."

Elisabeth Wolfsteiner, Marion Garaus (2023)

> Home

Details and statistics

DOI: 10.1016/J.TELE.2023.101981

access: open

type: Journal Article

metadata version: 2024-03-22

- view
  - electronic edition via DOI (open access)
  authority control:
- export record
  dblp key:
  - journals/tele/WolfsteinerG23
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/tele/WolfsteinerG23
Elisabeth Wolfsteiner, Marion Garaus:
When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude. Telematics Informatics 81: 101981 (2023)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.