"The associate impact of individual internal experiences and reference ..."

Jyh-Jian Sheu, Ko-Tsung Chu, Sheng-Ming Wang (2017)

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DOI: 10.1016/J.TELE.2016.08.013

access: closed

type: Journal Article

metadata version: 2020-02-24

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Jyh-Jian Sheu, Ko-Tsung Chu, Sheng-Ming Wang:
The associate impact of individual internal experiences and reference groups on buying behavior: A case study of animations, comics, and games consumers. Telematics Informatics 34(4): 314-325 (2017)

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