"Mining association rules between positive word-of-mouth on social network ..."

Jyh-Jian Sheu, Ko-Tsung Chu (2017)

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DOI: 10.1016/J.TELE.2016.12.010

access: closed

type: Journal Article

metadata version: 2020-02-24

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Jyh-Jian Sheu, Ko-Tsung Chu:
Mining association rules between positive word-of-mouth on social network sites and consumer acceptance: A study for derivative product of animations, comics, and games. Telematics Informatics 34(4): 22-33 (2017)

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