"The influence of repetition and time pressure on effectiveness of mobile ..."

Pei-Luen Patrick Rau et al. (2014)

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DOI: 10.1016/J.TELE.2013.10.003

access: closed

type: Journal Article

metadata version: 2023-06-26

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Pei-Luen Patrick Rau, Jia Zhou, Duye Chen, Ta-Ping Lu:
The influence of repetition and time pressure on effectiveness of mobile advertising messages. Telematics Informatics 31(3): 463-476 (2014)

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