"Benefits of Facebook fan/brand page marketing and its influence on ..."

Nor Azim Ahmad Radzi et al. (2018)

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DOI: 10.1016/J.TELE.2018.07.002

access: closed

type: Journal Article

metadata version: 2020-02-24

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  - https://dblp.org/rec/journals/tele/RadziHRKL18
Nor Azim Ahmad Radzi, Amran Harun, T. Ramayah, Abdul Wahid Mohd Kassim, Jaratin Lily:
Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia. Telematics Informatics 35(7): 1980-1993 (2018)

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