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"To shop or not: Understanding Chinese consumers' live-stream shopping ..."

Yingying Ma (2021)

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DOI: 10.1016/J.TELE.2021.101562

access: closed

type: Journal Article

metadata version: 2021-04-19

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Yingying Ma:
To shop or not: Understanding Chinese consumers' live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations. Telematics Informatics 59: 101562 (2021)

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