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"Lowering customer's switching cost using B2B services for ..."
Hyunsong Lee, Hyunhong Choi, Yoonmo Koo (2018)
- Hyunsong Lee, Hyunhong Choi, Yoonmo Koo:
Lowering customer's switching cost using B2B services for telecommunication companies. Telematics Informatics 35(7): 2054-2066 (2018)
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