"Is a "6-second" advertisement reasonable? Acceptable mobile advertisement ..."

Woojae Kim, Jungwoo Shin, Youngsang Cho (2022)

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DOI: 10.1016/J.TELE.2022.101875

access: closed

type: Journal Article

metadata version: 2022-12-27

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Woojae Kim, Jungwoo Shin, Youngsang Cho:
Is a "6-second" advertisement reasonable? Acceptable mobile advertisement length for consumers. Telematics Informatics 74: 101875 (2022)

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