"The survival strategy of branded content in the over-the-top (OTT) ..."

Taeyang Kim, Dong-Hee Shin (2017)

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DOI: 10.1016/J.TELE.2017.04.016

access: closed

type: Journal Article

metadata version: 2020-02-24

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Taeyang Kim, Dong-Hee Shin:
The survival strategy of branded content in the over-the-top (OTT) environment: Eye-tracking and Q-methodology approach in digital product placement. Telematics Informatics 34(7): 1081-1092 (2017)

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