"The influence of online product presentation videos on persuasion and ..."

Carlos Flavián, Raquel Gurrea, Carlos Orús (2017)

> Home

Details and statistics

DOI: 10.1016/J.TELE.2017.07.002

access: closed

type: Journal Article

metadata version: 2023-03-11

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/tele/FlavianGO17
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/tele/FlavianGO17
Carlos Flavián, Raquel Gurrea, Carlos Orús:
The influence of online product presentation videos on persuasion and purchase channel preference: The role of imagery fluency and need for touch. Telematics Informatics 34(8): 1544-1556 (2017)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.