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"The influence of online product presentation videos on persuasion and ..."

Carlos Flavián, Raquel Gurrea, Carlos Orús (2017)

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DOI: 10.1016/J.TELE.2017.07.002

access: closed

type: Journal Article

metadata version: 2023-03-11

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Carlos Flavián, Raquel Gurrea, Carlos Orús:
The influence of online product presentation videos on persuasion and purchase channel preference: The role of imagery fluency and need for touch. Telematics Informatics 34(8): 1544-1556 (2017)

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