"Snapping and chatting away: Consumer motivations for and outcomes of ..."

Naa Amponsah Dodoo, Seounmi Youn (2021)

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DOI: 10.1016/J.TELE.2020.101514

access: closed

type: Journal Article

metadata version: 2021-02-10

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Naa Amponsah Dodoo, Seounmi Youn:
Snapping and chatting away: Consumer motivations for and outcomes of interacting with Snapchat AR ad lens. Telematics Informatics 57: 101514 (2021)

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