"An experimental study on the effect of ad placement, product involvement ..."

Evert Van den Broeck, Karolien Poels, Michel Walrave (2018)

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DOI: 10.1016/J.TELE.2018.01.006

access: closed

type: Journal Article

metadata version: 2023-06-26

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  - https://dblp.org/rec/journals/tele/BroeckPW18
Evert Van den Broeck, Karolien Poels, Michel Walrave:
An experimental study on the effect of ad placement, product involvement and motives on Facebook ad avoidance. Telematics Informatics 35(2): 470-479 (2018)

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