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"Brand feedback to negative eWOM messages: Effects of stability and ..."
Manu Bhandari, Shelly Rodgers, Po-Lin Pan (2021)
- Manu Bhandari, Shelly Rodgers, Po-Lin Pan:
Brand feedback to negative eWOM messages: Effects of stability and controllability of problem causes on brand attitudes and purchase intentions. Telematics Informatics 58: 101522 (2021)
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