"Social media in marketing: A review and analysis of the existing literature."

Ali Abdallah Alalwan et al. (2017)

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DOI: 10.1016/J.TELE.2017.05.008

access: closed

type: Journal Article

metadata version: 2020-09-05

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  - https://dblp.org/rec/journals/tele/AlalwanRDA17
Ali Abdallah Alalwan, Nripendra P. Rana, Yogesh Kumar Dwivedi, Raed Salah Algharabat:
Social media in marketing: A review and analysis of the existing literature. Telematics Informatics 34(7): 1177-1190 (2017)

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