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"Escalation bias among technology entrepreneurs: the moderating effects of ..."
Jun Yang et al. (2015)
- Jun Yang, Yiran Liu, Yuli Zhang, Hao Chen, Fang Niu:
Escalation bias among technology entrepreneurs: the moderating effects of motivation and mental budgeting. Technol. Anal. Strateg. Manag. 27(6): 693-708 (2015)

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