"Product innovation and sustainable marketing: effects on consumer ..."

Yang Sun, Chen Weng, Zhongju Liao (2019)

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DOI: 10.1080/09537325.2018.1550255

access: closed

type: Journal Article

metadata version: 2022-02-15

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Yang Sun, Chen Weng, Zhongju Liao:
Product innovation and sustainable marketing: effects on consumer innovativeness. Technol. Anal. Strateg. Manag. 31(7): 765-775 (2019)

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