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"Limitless personalisation: the role of Big Data in unveiling service ..."

Tommaso Buganza, Daniel Trabucchi, Elena Pellizzoni (2020)

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DOI: 10.1080/09537325.2019.1634252

access: closed

type: Journal Article

metadata version: 2020-10-08

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Tommaso Buganza, Daniel Trabucchi, Elena Pellizzoni:
Limitless personalisation: the role of Big Data in unveiling service opportunities. Technol. Anal. Strateg. Manag. 32(1): 58-70 (2020)

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