"What Drives Sustainable Brand Awareness: Exploring the Cognitive Symmetry ..."

Xuan Gong et al. (2020)

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DOI: 10.3390/SYM12020198

access: open

type: Journal Article

metadata version: 2024-10-06

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  - https://dblp.org/rec/journals/symmetry/GongWYLA20
Xuan Gong, Changzheng Wang, Yi Yan, Maohong Liu, Rizwan Ali:
What Drives Sustainable Brand Awareness: Exploring the Cognitive Symmetry between Brand Strategy and Consumer Brand Knowledge. Symmetry 12(2): 198 (2020)

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