"Avatar marketing: a study on the engagement and authenticity of virtual ..."

Marianny Jessica de Brito Silva et al. (2022)

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DOI: 10.1007/S13278-022-00966-W

access: closed

type: Journal Article

metadata version: 2022-10-02

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Marianny Jessica de Brito Silva, Lorena de Oliveira Ramos Delfino, Kaetana Alves Cerqueira, Patrícia de Oliveira Campos:
Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram. Soc. Netw. Anal. Min. 12(1): 130 (2022)

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