"Maximizing the performance of advertisements diffusion: A simulation study ..."

Jiang Wu, Bin Hu, Yu Zhang (2013)

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DOI: 10.1177/0037549713481683

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type: Journal Article

metadata version: 2024-07-08

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Jiang Wu, Bin Hu, Yu Zhang:
Maximizing the performance of advertisements diffusion: A simulation study of the dynamics of viral advertising in social networks. Simul. 89(8): 921-934 (2013)

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