"The True Lift Model - A Novel Data Mining Approach to Response Modeling in ..."

Victor S. Y. Lo (2002)

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DOI: 10.1145/772862.772872

access: closed

type: Journal Article

metadata version: 2020-09-29

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Victor S. Y. Lo:
The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing. SIGKDD Explor. 4(2): 78-86 (2002)

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