"More bang for their bucks: assessing new features for online advertisers."

Diane Lambert, Daryl Pregibon (2007)

> Home

Details and statistics

DOI: 10.1145/1345448.1345472

access: closed

type: Journal Article

metadata version: 2020-09-29

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/sigkdd/LambertP07
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/sigkdd/LambertP07
Diane Lambert, Daryl Pregibon:
More bang for their bucks: assessing new features for online advertisers. SIGKDD Explor. 9(2): 100-107 (2007)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.