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"What makes a 'good' title and (how) does it matter for citations? A review ..."
Lakshmi Balachandran Nair, Michael Gibbert (2016)
- Lakshmi Balachandran Nair, Michael Gibbert:
What makes a 'good' title and (how) does it matter for citations? A review and general model of article title attributes in management science. Scientometrics 107(3): 1331-1359 (2016)
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