"Bi-level decision making models for advertising allocation problem under ..."

Syed Mohd Muneeb et al. (2019)

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DOI: 10.1007/S13198-018-0723-Z

access: closed

type: Journal Article

metadata version: 2020-10-26

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Syed Mohd Muneeb, Ahmad Yusuf Adhami, Zainab Asim, Syed Aqib Jalil:
Bi-level decision making models for advertising allocation problem under fuzzy environment. Int. J. Syst. Assur. Eng. Manag. 10(2): 160-172 (2019)

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