"Influence of technological advances and change in marketing strategies ..."

Jasmine Kaur, Vernika Arora, Shivani Bali (2020)

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DOI: 10.1007/S13198-020-01023-5

access: closed

type: Journal Article

metadata version: 2021-10-14

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Jasmine Kaur, Vernika Arora, Shivani Bali:
Influence of technological advances and change in marketing strategies using analytics in retail industry. Int. J. Syst. Assur. Eng. Manag. 11(5): 953-961 (2020)

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