"Navigating cultural complexity in global markets: insights and future ..."

Nandini Johri et al. (2024)

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DOI: 10.1007/S13198-024-02520-7

access: closed

type: Journal Article

metadata version: 2024-12-22

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Nandini Johri, Rohit, Sachin Kumar Raut, Sudhir Rana:
Navigating cultural complexity in global markets: insights and future directions from two decades of marketing literature. Int. J. Syst. Assur. Eng. Manag. 15(12): 5405-5419 (2024)

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