"Investigating Factors that Influence Purchase Intentions in Live-Streaming ..."

Chia-Sung Yen et al. (2024)

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DOI: 10.1007/S12626-024-00166-2

access: closed

type: Journal Article

metadata version: 2024-12-22

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Chia-Sung Yen, Guan-Lin Chen, Chia-Chun Kang, Yu-Hui Wang, Shu-Chen Yang:
Investigating Factors that Influence Purchase Intentions in Live-Streaming Contexts Through the Elaboration Likelihood Model: The Perspectives of Para-Social Interaction and Information Quality. Rev. Socionetwork Strateg. 18(2): 387-406 (2024)

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