"Reserve price of risk-averse search engine in keyword auctions with ..."

Qin Yang et al. (2021)

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DOI: 10.1051/RO/2019103

access: closed

type: Journal Article

metadata version: 2021-03-29

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Qin Yang, Xianpei Hong, Zongjun Wang, Huaige Zhang:
Reserve price of risk-averse search engine in keyword auctions with advertisers' endogenous investment. RAIRO Oper. Res. 55(1): 231-245 (2021)

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