"The cost bearing mechanism for advertising in a capital-constrained supply ..."

Hongping Li et al. (2024)

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DOI: 10.1051/RO/2024105

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type: Journal Article

metadata version: 2024-12-02

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Hongping Li, Han Zheng, Yang Xu, Wen Song:
The cost bearing mechanism for advertising in a capital-constrained supply chain. RAIRO Oper. Res. 58(4): 3019-3048 (2024)

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