"Estimating customer lifetime value based on RFM analysis of customer ..."

Mahboubeh Khajvand et al. (2011)

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DOI: 10.1016/J.PROCS.2010.12.011

access: closed

type: Conference or Workshop Paper

metadata version: 2019-06-02

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Mahboubeh Khajvand, Kiyana Zolfaghar, Sarah Ashoori, Somayeh Alizadeh:
Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study. WCIT 2011: 57-63

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