"Live shopping promotions: which categories should a retailer discount to ..."

Julia Wamsler et al. (2024)

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DOI: 10.1007/S00291-022-00685-W

access: open

type: Journal Article

metadata version: 2024-06-08

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Julia Wamsler, Denis Vuckovac, Martin Natter, Alexander Ilic:
Live shopping promotions: which categories should a retailer discount to shoppers already in the store? OR Spectr. 46(1): 135-174 (2024)

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