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"Conjointanalyse-basierte Produkt(linien)gestaltung unter ..."
Winfried J. Steiner, Harald Hruschka (2000)
- Winfried J. Steiner, Harald Hruschka:
Conjointanalyse-basierte Produkt(linien)gestaltung unter Berücksichtigung von Konkurrenzreaktionen Conjoint-based product (line) design considering competitive reactions. OR Spectr. 22(1): 71-95 (2000)
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