"Oppositional Product Names, Organizational Identities, and Product Appeal."

J. Cameron Verhaal, Olga M. Khessina, Stanislav D. Dobrev (2015)

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DOI: 10.1287/ORSC.2015.1000

access: closed

type: Journal Article

metadata version: 2020-07-16

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J. Cameron Verhaal, Olga M. Khessina, Stanislav D. Dobrev:
Oppositional Product Names, Organizational Identities, and Product Appeal. Organ. Sci. 26(5): 1466-1484 (2015)

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