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"Responding to Rivals and Complements: How Market Concentration Shapes ..."
Scott F. Turner, Will Mitchell, Richard A. Bettis (2010)
- Scott F. Turner, Will Mitchell, Richard A. Bettis:
Responding to Rivals and Complements: How Market Concentration Shapes Generational Product Innovation Strategy. Organ. Sci. 21(4): 854-872 (2010)
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