"National brands versus store brands: retailer fight against national ..."

Dawood Yahyavi, Ata Allah Taleizadeh, Park Thaichon (2024)

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DOI: 10.1007/S12351-024-00850-9

access: closed

type: Journal Article

metadata version: 2024-10-03

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Dawood Yahyavi, Ata Allah Taleizadeh, Park Thaichon:
National brands versus store brands: retailer fight against national brands to improve store brands via a dynamic discount pricing strategy. Oper. Res. 24(4): 58 (2024)

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