"Brand preference: A comparative consumer study in selected EU countries."

George Baourakis et al. (2007)

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DOI: 10.1007/BF02941188

access: closed

type: Journal Article

metadata version: 2020-07-09

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George Baourakis, George Baltas, Meline Izmiryan, Nikos Kalogeras:
Brand preference: A comparative consumer study in selected EU countries. Oper. Res. 7(1): 105-120 (2007)

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