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"The moderating effect of social roles on user behavior in virtual worlds."
Nai-Ching Yeh, Judy Chuan-Chuan Lin, Hsi-Peng Lu (2011)
- Nai-Ching Yeh, Judy Chuan-Chuan Lin, Hsi-Peng Lu:
The moderating effect of social roles on user behavior in virtual worlds. Online Inf. Rev. 35(5): 747-769 (2011)
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