"Customer experience with the branded content: a social media perspective."

Muhammad Waqas, Zalfa Laili Hamzah, Noor Akma Mohd Salleh (2021)

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DOI: 10.1108/OIR-10-2019-0333

access: closed

type: Journal Article

metadata version: 2022-10-02

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  - journals/oir/WaqasHS21
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  - https://dblp.org/rec/journals/oir/WaqasHS21
Muhammad Waqas, Zalfa Laili Hamzah, Noor Akma Mohd Salleh:
Customer experience with the branded content: a social media perspective. Online Inf. Rev. 45(5): 964-982 (2021)

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