"Reconciling the effects of positive and negative electronic word of mouth: ..."

Muh-Chyun Tang, Pei-Min Wu (2022)

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DOI: 10.1108/OIR-01-2020-0026

access: closed

type: Journal Article

metadata version: 2022-02-23

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Muh-Chyun Tang, Pei-Min Wu:
Reconciling the effects of positive and negative electronic word of mouth: roles of confirmation bias and involvement. Online Inf. Rev. 46(1): 114-133 (2022)

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