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"m-WOM in a brand's Facebook fan page."
Silvia Sanz-Blas, Enrique Bigné, Daniela Buzova (2017)
- Silvia Sanz-Blas, Enrique Bigné, Daniela Buzova:
m-WOM in a brand's Facebook fan page. Online Inf. Rev. 41(7): 936-953 (2017)
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