"Online newspapers and ad banners: an eye tracking study on the effects of ..."

Marco Porta, Alice Ravarelli, Francesco Spaghi (2013)

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DOI: 10.1108/OIR-01-2012-0001

access: closed

type: Journal Article

metadata version: 2020-05-25

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Marco Porta, Alice Ravarelli, Francesco Spaghi:
Online newspapers and ad banners: an eye tracking study on the effects of congruity. Online Inf. Rev. 37(3): 405-423 (2013)

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