"Sport team-endorsed brands on Facebook: Effects of game outcome ..."

Joe Phua, Po-Lin Pan, Kuan-Ju Chen (2018)

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DOI: 10.1108/OIR-11-2016-0317

access: closed

type: Journal Article

metadata version: 2020-05-25

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Joe Phua, Po-Lin Pan, Kuan-Ju Chen:
Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans' brand evaluations. Online Inf. Rev. 42(4): 438-450 (2018)

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