"The brand personalities of brand communities: an analysis of online ..."

Jeannette Paschen et al. (2017)

> Home

Details and statistics

DOI: 10.1108/OIR-08-2016-0235

access: closed

type: Journal Article

metadata version: 2020-05-25

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/oir/PaschenPKDF17
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/oir/PaschenPKDF17
Jeannette Paschen, Leyland F. Pitt, Jan Kietzmann, Amir Dabirian, Mana Farshid:
The brand personalities of brand communities: an analysis of online communication. Online Inf. Rev. 41(7): 1064-1075 (2017)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.