"What about "U"? The influence of positive online consumer reviews on the ..."

Blanca Hernández Ortega (2020)

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DOI: 10.1108/OIR-10-2018-0304

access: closed

type: Journal Article

metadata version: 2020-09-05

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Blanca Hernández Ortega:
What about "U"? The influence of positive online consumer reviews on the individual's perception of consumption benefits. Online Inf. Rev. 44(4): 863-885 (2020)

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