"Methodologies for monitoring website performance: Assessing the ..."

Paz Moral, Pilar Gonzalez, Beatriz Plaza (2014)

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DOI: 10.1108/OIR-12-2013-0267

access: closed

type: Journal Article

metadata version: 2020-10-26

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Paz Moral, Pilar Gonzalez, Beatriz Plaza:
Methodologies for monitoring website performance: Assessing the effectiveness of AdWords campaigns on a tourist SME website. Online Inf. Rev. 38(4): 575-588 (2014)

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