"Why people use online social media brand communities: A consumption value ..."

Puneet Kaur et al. (2018)

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DOI: 10.1108/OIR-12-2015-0383

access: closed

type: Journal Article

metadata version: 2022-10-02

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Puneet Kaur, Amandeep Dhir, Risto Rajala, Yogesh Dwivedi:
Why people use online social media brand communities: A consumption value theory perspective. Online Inf. Rev. 42(2): 205-221 (2018)

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